Sexist advertising
Despite regulatory efforts and public uproar, still around (and popular with many brands).
Sexist advertising: A despicable practice, but apparently indispensable to marketers.
Advertising
Advertising currently undergoes radical transformation: digital techniques and media are - deeply and constantly - changing the traditional ways of advertisers’ communication with their targeted public. This section tries to stay on top of new developments.
When your ads touch on sensitive areas.
Race, gender religion are critical areas to touch in advertising.
Many big and famous brands had to suffer serious backlashes from promotional messages or headlines touching on sensitive areas such as religious fe...
Claims or statements you make in your advertising.
Choices you could bitterly regret in the aftermath!
Advertisers should always perform a careful in-advance check of the statements contained in their promotional messages. Any factor capable of impac...