Advertising currently undergoes radical transformation: digital techniques and media are - deeply and constantly - changing the traditional ways of advertisers’ communication with their targeted public. This section tries to stay on top of new developments.
Commercial communication often is ‘pushed to the edge’ to draw attention from the targeted audience. Sometimes, advertisers and their agencies thin...
On several occasions I had a chance to report about advertising pitfalls, showing how risky it is when a campaign tries to rely on fun or to use a ...
The use of stereotypes with gender discrimination in advertising is not exactly a new issue. The discussion around the topic periodically surfaces ...