Advertising

Advertising currently undergoes radical transformation: digital techniques and media are - deeply and constantly - changing the traditional ways of advertisers’ communication with their targeted public. This section tries to stay on top of new developments.

Oct. 7, 2019

Italian SRO sets rules for Influencer marketing.

The Italian SRO addresses influencer marketing by integrating its Code’s provisions on ‘transparency’ and by adopting a specific Regulation to govern such practice.

Through the new Regulation the Italian SRO has recognized both, the relevance of online marketing performed in a digital world as well as the rapid...

April 18, 2019

Hosting providers’ uncomfortable position.

When are their services at risk of performing ‘active hosting’?

In times where businesses shift more and more of their services to a digital environment, it results increasingly difficult to get hold of the ‘bad...

March 25, 2019

The Fashion Devil’s challenge to the correct perception of body image.

Special provisions for body images to be used in ad campaigns.

The Fashion Industry’s common practice to use overly skinny – sometimes truly unhealthy looking – models on the catwalk and in its advertising camp...