The Vespa brand - created in the 40ies and still around today, with models’ styling obviously adapted to technological development and varying tren...
IP rights cover ‘productions in the literary, scientific and artistic domain’. However, copyright protects ‘expressions’ and not ‘ideas’. Hence, th...
Religious communities frequently send their members from door to door to promote their message and to recruit new followers. During such promotiona...
The GDPR considers controller’s ‘legitimate interest’ one of the bases for lawful data processing. Marketers, learning that Recital 47 holds data h...
While the advertising industry puts a hype on principles such as ‘transparency’, ‘accountability’ and ‘trust’, marketers frequently rely on practic...
In recent years companies have been rushing to engage ‘influencers’ to spread the word about their products on social media. However, such practice...
The General Data Protection Regulation (GDPR) came into force on May 25, 2016 and applies throughout the European Union since May 25, 2018. Compani...
A decades old problem, continuously in the headlines, but unsolved without a serious cultural change. Despite a periodically rising tide of public ...