ll major local players providing Internet access are constantly bombarding the local people with their marketing campaigns, diffused through differ...
Sometimes advertising campaigns find it hard to stay clear of presenting gender stereotypes, no longer in line with the sensitiveness and the equal...
Sexist advertising: A despicable practice, but apparently indispensable to marketers.
In its 2014 Google vs. Spain decision the Court of Justice of the European Union (CJEU) established some relevant principles on the ‘right to be fo...
Many big and famous brands had to suffer serious backlashes from promotional messages or headlines touching on sensitive areas such as religious fe...
Advertisers should always perform a careful in-advance check of the statements contained in their promotional messages. Any factor capable of impac...
Commercial communication often is ‘pushed to the edge’ to draw attention from the targeted audience. Sometimes, advertisers and their agencies thin...
On several occasions I had a chance to report about advertising pitfalls, showing how risky it is when a campaign tries to rely on fun or to use a ...