The Fashion Industry’s common practice to use overly skinny – sometimes truly unhealthy looking – models on the catwalk and in its advertising camp...
In a digital environment commercial communication steps up to significant levels of complexity. Promotional practices tend to result extremely soph...
Direct marketing is still a technique very much in use to promote products or services. To avoid the boomerang effect of having prospect customers ...
Acknowledging the rapidly increasing relevance of digital advertising, the local SRO (IAP) decided to analyze and address potential issues specific...
I have lost count of the events I have been to over the years either as an attendee or as a speaker. Thinking back at this experience, I feel that ...
At a recent conference in the US I have been asked to address an audience of advertisers and agency people about how to most efficiently use their ...
Why not giving your planned ad campaign a peculiar touch by showing a historic building or a famous painting or statue? The ‘old stuff’ is clearly ...
What do we think of Writers and other Street Artists and their creative efforts? Are they villains and vandals? Are their creations to be considere...