Advertising

Advertising currently undergoes radical transformation: digital techniques and media are - deeply and constantly - changing the traditional ways of advertisers’ communication with their targeted public. This section tries to stay on top of new developments.

Video games in Italy: things to consider.

Any time an issue stirs concern among the public, a new regulation is likely to pop up.


The booming increase of time people worldwide spend on the Internet has induced experts, academics and health specialist to research whether we are...

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Advertising

Lawmakers are easily in favor of advertising restrictions (and new taxes).

Especially when they allow them to become the main Champion of concerns of public interest.


Lawmakers often raise their voices about issues – though widely ignored in the past – when they, in a certain moment, are at the center of a genera...

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Advertising

Commercial communication touching on sensitive areas or relying on stereotypes. Upsetting potenti...

Despite Statute Law provisions, local regulations and industry self-regulation codes, companies continue to adhere to clichés, underestimating the ‘sensitiveness’ of their target public.


You can hardly read a magazine, watch TV or look at outdoor ads, without facing images of scantily clad (primarily female) individuals, which are c...

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Advertising
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